In recent years, the motion graphics wave has gone from marketing trend to industry standard. The average consumer now expects to see more than just static imagery when it comes to branded content. Motion graphics brings brands to life and helps them stand out from the competition using eye-catching animations.
Motion graphics are most simply explained as animated graphic design. The animated objects may either be text or imagery, commonly using 2D vector graphics — as opposed to photorealistic, or 3D, or CGI animation — to communicate effectively.
Here are some quick video stats:
A marketing video can attract up to 300% more traffic and leads.
A video on your landing page can boost conversions by 80%.
Video-based social media posts generate 48% more views.
Emails with video have a 300% higher click rate.
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Check out some of the motion design services that we offer.
Is a great way to add a few seconds of screen time for your brand wordmark or company catchphrase. You can also create an entire explainer video using animated typography.
An animatic is an animated storyboard. It's a rough draught of a sequence or film, sometimes with a soundtrack, used to help filmmakers get an idea of what a sequence will look like. Animatics are used to test timings and flow and to see if the sequence gets the correct meaning across at the right pace.
Animated logos use original animation styles and elements to help tell a brand’s story by putting its logo in motion. It is also a logo used by movie studios and television production companies to brand what they produce and to determine the production company and the distributor of a television show or film.
Is a type of video marketing that involves creating a three-dimensional, often realistic, animation of a product in order to promote it.
Liquid animation, which is also called liquid motion, is a technique that uses continuous motion, often with elements that look like water.
Is a short film that aims to communicate how something works in a simple and engaging way. They are typically used as marketing videos to demonstrate the benefits of a product or service and to boost sales or sign-ups.